Email marketing gets a bad rap. The controversy about email marketing is a quagmire that leaves many business owners in confusion in its wake.According to a new study by the Direct Marketing Association, email marketing delivers the highest return on investment of all media available to marketers. The study also projects thatemail driven sales in the United States will show a compound annual growth rate of 14.9% between 2006 and 2011. But, statistics like that only brin…
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